Who We Are and How to Reach Us
BluffBet Casino is operated by a company registered and headquartered at Level 5, 2 Hunter Street, Wellington Central, Wellington 6011, New Zealand. We run the online gaming platform accessible at https://bluffbet-casino-nz.com/ and we are the data controller responsible for the personal information you provide when using our services.
If you have questions about anything covered in this policy, or if you need to exercise any of your privacy rights, please get in touch:
- Email: support@bluffbet-casino-nz.com
- Phone: +64 4 474 7955
- Post: Level 5, 2 Hunter Street, Wellington Central, Wellington 6011
The Legal Framework That Guides Us
BluffBet Casino takes its obligations under New Zealand privacy law seriously. Our practices are shaped primarily by the Privacy Act 2020, which replaced the earlier 1993 legislation and strengthened individual rights around personal data. We also observe the Information Privacy Principles (IPPs) set out under that Act, which govern how we collect, hold, use, and disclose your information.
Where relevant, we are mindful of the Gambling Act 2003, particularly the provisions that require us to collect and retain certain customer information for the purposes of harm minimisation, identity verification, and anti-money laundering compliance. The Anti-Money Laundering and Countering Financing of Terrorism Act 2009 (AML/CFT Act) places specific obligations on us to verify who our customers are and to keep records of that verification. This is not optional — it is a legal requirement, and it means some data collection is mandatory regardless of consent.
What Information We Collect
Information You Give Us Directly
When you register an account or interact with BluffBet Casino, you provide information that we need to operate the platform. This includes:
- Your full legal name, date of birth, and residential address
- Email address and phone number
- Username and password
- Payment details, including bank account information, card numbers, or e-wallet credentials used for deposits and withdrawals
- Identity documents such as a passport, driver licence, or other government-issued ID (required under AML/CFT obligations)
- Proof of address documents where requested
- Responses to responsible gambling questionnaires or self-exclusion requests
Information We Collect Automatically
When you visit our website or use our mobile app, certain technical information is gathered without you needing to provide it:
- IP address and approximate geolocation
- Device type, operating system, and browser version
- Session duration, pages visited, and navigation patterns
- Game activity, bet history, and transaction logs
- Cookie data and similar tracking technologies (covered in our separate Cookie Policy)
Information from Third Parties
In some circumstances, we receive information about you from outside sources:
- Identity verification agencies and credit reference bureaus that help us confirm your identity
- Payment processors who confirm the status of transactions
- Fraud prevention services that flag unusual account activity
- Marketing partners where you have given those parties consent to share your data
Why We Collect and Use Your Information
Every piece of information we hold is used for a specific purpose. We do not collect data speculatively or keep it on the off chance it might be useful later.
Delivering the Service
We need your information to create and maintain your account, process deposits and withdrawals in NZD, verify your eligibility to play, and provide customer support. Without this, the platform simply cannot function.
Legal and Regulatory Compliance
New Zealand law requires us to:
- Verify the identity of every customer before they can deposit or withdraw (AML/CFT Act, sections 14-16)
- Monitor accounts for suspicious transaction patterns and report to the Financial Intelligence Unit where required
- Retain transaction records for at least five years
- Implement and record responsible gambling interactions, including self-exclusion requests under the Gambling Act 2003
- Respond to lawful requests from the Department of Internal Affairs, New Zealand Police, or other authorised agencies
Preventing Fraud and Protecting Our Platform
We use account and transaction data to detect and investigate fraud, collusion, bonus abuse, underage gambling, and other activities that are either illegal or contrary to our terms. This protects both BluffBet Casino and our honest customers.
Responsible Gambling
New Zealand’s gambling harm reduction framework places obligations on us that go beyond what any individual player might request. We monitor play patterns for signs of problem gambling, contact players whose behaviour suggests harm, and apply cooling-off periods or limits where appropriate. The information we hold about your gaming activity is central to this.
Marketing and Promotions
If you have opted in to receive marketing, we use your contact details and general gaming preferences to send you information about bonuses, promotions, and new games. You can withdraw this consent at any time by clicking the unsubscribe link in any marketing email or by contacting our support team.
Improving Our Services
Aggregated, anonymised usage data helps us understand which games are popular, where technical problems occur, and how the site can be improved. This analysis does not identify you personally.
The Legal Bases on Which We Rely
Under the Privacy Act 2020, we must be able to justify each use of your personal information. Depending on the specific purpose, we rely on one or more of the following:
- Legal obligation — compliance with the AML/CFT Act, the Gambling Act 2003, and other legislation
- Contractual necessity — performing the terms of the player agreement you enter when registering
- Legitimate interests — fraud prevention, platform security, and responsible gambling monitoring
- Consent — marketing communications, optional data collection, and non-essential cookies
Who We Share Your Information With
We do not sell your personal information. We do not share it for advertising purposes. However, operating a licensed online casino in New Zealand means we must work with a range of service providers and, in certain circumstances, statutory bodies.
Service Providers
Companies that help us deliver our services may access your information to the extent necessary for their specific role:
- Payment processors and banking partners handling your deposits and withdrawals
- Identity verification and KYC providers
- Game software studios and live casino providers whose titles appear on our platform
- Cloud hosting and IT infrastructure providers
- Customer support and live chat platforms
- Email delivery services used for account and promotional communications
All third-party providers are bound by contractual obligations to handle your data only as instructed by BluffBet Casino and in accordance with applicable privacy law.
Regulatory and Law Enforcement Bodies
We are required to share information with:
- The Department of Internal Affairs (the gambling regulator in New Zealand)
- New Zealand Police and other law enforcement agencies when lawfully required
- The Financial Intelligence Unit when suspicious transaction reports are warranted under the AML/CFT Act
- Courts and tribunals in connection with legal proceedings
Business Transfers
If BluffBet Casino is involved in a merger, acquisition, or sale of its business assets, customer information may form part of the transferred assets. We would notify affected players before any such transfer took effect and before their information became subject to a different privacy policy.
International Data Transfers
Some of our service providers are based outside New Zealand. Where your information is transferred to another country, we take steps to ensure it receives comparable protections to those required under the Privacy Act 2020. This may involve contractual clauses that bind the overseas recipient, or we may rely on an assessment that the destination country has adequate privacy laws in place. We do not transfer data internationally without first satisfying ourselves that your information will be handled responsibly.
How Long We Keep Your Information
We keep your information for as long as your account is active and for a period after closure that reflects our legal obligations. Key retention periods include:
- Identity and account verification records: at least five years from the end of the business relationship, as required by the AML/CFT Act
- Transaction and betting records: five years from the date of the transaction
- Responsible gambling records including self-exclusion requests: five years, or longer if required by a regulatory direction
- Marketing preferences and communication logs: until you withdraw consent or three years after your last interaction, whichever comes first
- Technical logs and access records: typically twelve months
When information is no longer needed for any lawful purpose, we delete or anonymise it.
Your Privacy Rights Under the Privacy Act 2020
The Privacy Act 2020 gives New Zealand residents meaningful rights over their personal information. At BluffBet Casino, you can exercise these rights by contacting us at support@bluffbet-casino-nz.com.
Right of Access
You can ask us what personal information we hold about you. We will respond within 20 working days, as required by the Act. We may ask you to verify your identity before releasing information, and in rare cases we may decline access on grounds permitted by the legislation — if we do, we will explain why.
Right of Correction
If information we hold about you is incorrect, you can ask us to correct it. We will either make the correction or, if we disagree that a correction is needed, attach a note to the record recording your request.
Right to Complain
If you believe we have breached the Information Privacy Principles, you have the right to complain to us first. If you are not satisfied with our response, you can take the matter to the Privacy Commissioner at www.privacy.org.nz. The Commissioner can investigate complaints and issue compliance notices.
Withdrawing Consent
Where we rely on your consent to process data (such as for marketing), you can withdraw it at any time. Withdrawal does not affect anything we did before that point, and it does not apply to information we must retain for legal reasons.
Children and Underage Players
BluffBet Casino does not knowingly collect personal information from anyone under 18 years of age. Gambling is prohibited for people under 18 in New Zealand under the Gambling Act 2003. Our registration process requires date of birth confirmation, and we carry out identity verification to support this. If we discover that a person under 18 has created an account, we will close it immediately, refund any net deposits in accordance with our legal obligations, and delete or anonymise the associated data to the extent permitted by law.
If you believe a minor has registered with us, please contact us at support@bluffbet-casino-nz.com straight away.
Security of Your Information
We maintain technical and organisational measures appropriate to the nature of the information we hold. These include SSL/TLS encryption across the website and app, access controls that limit internal data access to staff with a legitimate need, regular security assessments and penetration testing, and documented incident response procedures.
No system is completely immune to unauthorised access. If a privacy breach occurs that is likely to cause serious harm, we are required under the Privacy Act 2020 to notify both the Privacy Commissioner and the affected individuals without undue delay.
Cookies and Tracking Technologies
We use cookies and similar technologies to keep you logged in, remember your preferences, analyse how the site is used, and deliver relevant promotions. Our Cookie Policy, available on the BluffBet Casino website, explains exactly which cookies we use, what they do, and how you can manage or disable them. Please read it alongside this Privacy Policy for a complete picture of how we track activity on the platform.
Responsible Gambling and Data Use
BluffBet Casino operates under the harm minimisation principles embedded in New Zealand gambling law. The data we collect about your play patterns, deposit behaviour, and account activity is not just used commercially — it actively feeds into our responsible gambling monitoring. We may use this information to:
- Flag accounts showing indicators of problem gambling
- Prompt you to review your deposit or time limits
- Apply mandatory breaks or cooling-off periods
- Record and enforce voluntary self-exclusion requests
- Share information with the New Zealand national self-exclusion register where required
This use of your data is grounded in both legal obligation and our genuine commitment to player welfare. The Gambling Act 2003 makes harm minimisation a core requirement, not an afterthought.
Changes to This Privacy Policy
We review this policy periodically and may update it to reflect changes in our business practices, the services we offer, or the legal requirements that apply to us. When we make material changes, we will notify registered players by email and display a notice on the website. Your continued use of BluffBet Casino following such notification constitutes acceptance of the updated policy.
Contact Us About Privacy
For any privacy-related question, request, or complaint, the easiest way to reach us is:
- Email: support@bluffbet-casino-nz.com
- Phone: +64 4 474 7955
- Post: BluffBet Casino, Level 5, 2 Hunter Street, Wellington Central, Wellington 6011
We aim to respond to all privacy enquiries within five working days. Formal access requests under the Privacy Act 2020 will receive a full response within 20 working days of receipt.